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Seven Ways to Use Social Media to Reach New Customers: Part II beer drinkers enjoying brewery taproom

Seven Ways to Use Social Media to Reach New Customers: Part II

In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.Read More

Seven Ways to Use Social Media to Reach New Customers: Part I patrons at taproom bar

Seven Ways to Use Social Media to Reach New Customers: Part I

Learn how small producers and craft beer businesses can use one of the most cost-effective tools—social media—to reach new customers. Read More

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Craft Brewers Guide to Cultural Observances

The Craft Brewers Guide to Cultural Observances fosters greater cultural competency and respect in the craft brewing community.Read More

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Observing Juneteenth

A brief history of Juneteenth, considerations to help you avoid common missteps, recommendations for your commemoration or celebration.Read More

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Observing Pride Month

Celebrate Pride Month with intention, care, and respect by educating yourself and steering clear of "rainbow washing."Read More

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Celebrating Our Many Cultures

Cultural observances brighten our calendars with opportunities to learn more about each other and our vibrant histories.Read More

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Does Your Taproom Only Look Like You?

The intent of this roundtable discussion will be to speak on the reasons taprooms and breweries in general aren’t as diverse or inclusive as they could be. To this end, we will discuss ways that breweries can engage with their …Read More

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How to Market and Sell to People Not Like You

If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not …Read More

Displaying results 1-10 of 24