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  1. Resource Hub

Diverse Consumers

Developing new markets will help to ensure the long-term health of the craft brewing community. To ensure a vibrant and competitive marketplace for years to come, craft brewers must cultivate new fans among currently underserved populations. The resources in this section will help you to cultivate inclusive taproom environments and connect with the growing diversity of craft beer consumers with authenticity and sensitivity.

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mobile playlist icon Craft Brewers Guide to Cultural Observances playlist cultrual observances 1200x628

Craft Brewers Guide to Cultural Observances

The Craft Brewers Guide to Cultural Observances fosters greater cultural competency and respect in the craft brewing community.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

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Observing Juneteenth

A brief history of Juneteenth, considerations to help you avoid common missteps, recommendations for your commemoration or celebration.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

Observing Pride Month observing pride month brewers association

Observing Pride Month

Celebrate Pride Month with intention, care, and respect by educating yourself and steering clear of "rainbow washing."Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

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Celebrating Our Many Cultures

Cultural observances brighten our calendars with opportunities to learn more about each other and our vibrant histories.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles
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  1. Seminar

Does Your Taproom Only Look Like You?

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Ken Noble, Blanca Quintero, Carl Roaches, Jr.

The intent of this roundtable discussion will be to speak on the reasons taprooms and breweries in general aren’t as diverse or inclusive as they could be. To this end, we will discuss ways that breweries can engage with their …Read More

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  1. Seminar

How to Market and Sell to People Not Like You

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Kelly McDonald

If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not …Read More

Attracting a More Diverse Fan Base Janel Jackson Beckham 1200x627

Attracting a More Diverse Fan Base

While the composition of regional marketplaces varies significantly, current data reveals that certain demographic groups are nearly universally underrepresented among the craft beer industry’s consumers.Read More

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Equity & Inclusion Partner

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. Today, she helps craft beverage organizations develop inclusive, equitable, and just practices that drive success, build communities, and empower individuals through her professional development platform, Crafted For All, LLC. She is also the founder and Executive Director of Craft x EDU (pronounced “craft by E-D-U”), a nonprofit whose mission is to champion equity, inclusion, and justice in the craft brewing community through education and professional development. She is an author, speaker, and vocal advocate for the craft beverage community. In 2018, Dr. J was named the Brewers Association's first ever Diversity Ambassador. Today, Jackson-Beckham leads the Brewers Association's Diversity, Equity & Inclusion (DEI) department as the association's Equity & Inclusion Partner.

See J. Nikol Jackson-Beckham's Articles
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