A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. Today, she helps craft beverage organizations develop inclusive, equitable, and just practices that drive success, build communities, and empower individuals through her consultancy, Crafted For All, LLC. She is also the founder and Executive Director of Craft x EDU (pronounced “craft by E-D-U”), a nonprofit whose mission is to champion equity, inclusion, and justice in the craft brewing community through education and professional development. She is an author, speaker, and vocal advocate for the craft beverage community. In 2018, Dr. J was named the Brewers Association's first ever Diversity Ambassador. Today, Jackson-Beckham leads the Brewers Association's Diversity, Equity & Inclusion (DEI) department as the association's Equity & Inclusion Partner.
While the composition of regional marketplaces varies signiﬁcantly, current data reveals that certain demographic groups are nearly universally underrepresented among the craft beer industry’s consumers.