Craft Beer Evolution – 2018 Mid-Year Category Review
View for an overview of 2018 craft beer evolution and mid-year performance review, including highlights of the key milestones and emerging trends.Read More
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It can be easy to forget that every brewery is also a business that requires strong leadership, a positive company culture, stable finances, and more. This section is for everything beyond the brewhouse, including regulation and government affairs; promotion of diversity and inclusion in the craft beer industry; establishment of best practices for human resources, management and leadership in breweries; maintaining healthy finance and accounting practices; and understanding the statistics and trends that are affecting the indsutry overall.
View for an overview of 2018 craft beer evolution and mid-year performance review, including highlights of the key milestones and emerging trends.Read More
For many job hunters, a brewery is generally thought of as an awesome place to work. Who wouldn’t want a gig where a definite perk of the job is trying innovative new brews? But for brewery employers, this excitement can be a double-edged sword.Read More
Today, the Brewers Association released our mid-year growth figures. In this post, I want to delve into a few of the sources for these figures, what they show, and try to come to some conclusions about what they collectively mean for …Read More
As the brewing market has gotten more crowded, more and more Brewers Association members are producing products outside of just beer. In order to make sure that we’re providing our members with the best technical and market information, BA staff …Read More
Based on the annual survey commissioned by the BA, the Nielsen company took the pulse of a large number of adults 21+ who enjoy drinking craft beer.Read More
As brewers and distributors, it is critical that we market effectively to non-millennials, who account for more than 55% of craft drinkers today.Read More
Of all the state excise tax data sets, the California production data is perhaps the deepest and richest. Not only does it encompass more than 700 breweries, it also breaks out the production of those breweries by type (keg/case/tavern use/export), …Read More
What are the demographics of craft lovers and how have those changed in recent years? As craft beer has grown, the total population of craft drinkers has certainly grown too, but has it diversified? How? Where? Before we delve into these …Read More
This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, …Read More
We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that Paul Gatza and I mentioned …Read More