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Could Recent Negative Scan Trends Be a Good Thing for Craft Beer? Craft Scan Data

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?

Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More

The S Curve of Craft Beer
The New Brewer: Sales & Marketing Issue

The S Curve of Craft Beer

It’s hard not to notice some echoes of the classic S-shape in the graph of craft beer market share. What would a diffusion model project for the next five to 10 years?

Crowdfunding a Dream
The New Brewer: Sales & Marketing Issue

Crowdfunding a Dream

Crowdfunding websites such as Kickstarter have been giving a boost to entrepreneurs’ start-up capital for almost four years, and new brewers are starting to take notice.

Craft's Growth Acceleration
The New Brewer: Industry Review Issue

Craft’s Growth Acceleration

Good times returned to the U.S. beer industry in 2012, and great times continued for the vast majority of Americas 2,347 craft breweries.

May June 2021 The New Brewer Overview
The New Brewer: Industry Review Issue

2020 Overview

As bad as circumstances were for 2020, there are reasons for optimism. Many craft breweries took a direct hit with double-digit declines, but found a way to survive.

playlist iconmobile playlist icon Federal Affairs Playlist: Pandemic Relief Programs

Federal Affairs Playlist: Pandemic Relief Programs

Review these key resources to ensure you are up-to-date on federal programs currently available to help your brewery.Read More

Brewery Onsite Sales Dipped and Changed in 2020 onsite sales

Brewery Onsite Sales Dipped and Changed in 2020

Bart Watson recaps and drills down a bit further into the onsite sales data he shared in his recent state of the industry presentation. Read More

Scan Share of Craft Beer Remains Remarkably Steady scan data

Scan Share of Craft Beer Remains Remarkably Steady

Chief Economist Bart Watson takes a look at scan trends in craft beer and discusses two conclusions about craft share.Read More

Displaying results 1-10 of 369