This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, covering more than 200,000 respondents. Of the 238M 21+ adults in the United States during […]
Craft Drinkers by DMA and Gender
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Written By
Bart Watson
, Vice President of Strategy & Chief Economist
Vice President of Strategy & Chief Economist
Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.
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