Craft Drinkers by DMA and Gender

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This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, covering more than 200,000 respondents. Of the 238M 21+ adults in the United States during […]

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