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Crafting Regular Customers
Chris and Ryan will discuss customer service to encourage high-frequency visits in brewpubs and tasting rooms. Come learn how to make your brewpub or tasting room a second living room. Read More
Displaying results 21-30 of 42
Defense and Promotion of Tasting Rooms
Join CCBA Executive Director Tom McCormick, Freetail Brewing Co owner and past BA Board Member Scott Metzger, and BA Chief Economist Bart Watson as they discuss the state of tasting room rights in 2018. They will focus on recent changes …Read More
Marketing your Brewery to a Skeptical City Government or Community
Your brewery is not just another bar. We will discuss how breweries have been favorable to cities in terms of revitalization, without increasing crime. Stats and resources will be provided to assist you when the resistance starts. Read More
Pulling Back the Curtain on Music Licensing
This seminar will pull the curtain back on music licensing and help you understand the legalities of using music in your brewery. We will provide an in-depth look at the Copyright Law and when a brewpub or taproom needs a …Read More
Sensory for a Song: How to DIY (and Why You Should)
Tailored for small breweries, this talk explores easy ways to empower your brewery team to build a sensory program using tools you already have. Leave with the knowledge and confidence to start now! Read More
Strategies for Building a Unique Events Platform: Not Just Another Game Night
Join Josh Goldberg of Left Hand Brewing and Andy Calimano of Starfish Junction Productions for a discussion on how a portfolio of easy, affordable, low risk events can create brand loyalty and memorable experiences, and drive traffic into your brewpub …Read More
To Distribute or Not: That is the Question
Moving from taproom sales to distribution through a licensed wholesaler is one of the most critical decisions new craft breweries face. Inherent in this decision are fundamental questions of timing, control, choice, and consequences. Join this panel as they provide …Read More
Marketing: Getting People in the Door
Get people into your brewery with strategic marketing. Learn how to utilize unconventional methods, social media, and technology to market your brewpub without spending tons of money. Read More
Openings and Expansions: Building the Team for Long-term Success
Join a panel led by BA executive chef Adam Dulye for an open conversation about planning, building, opening, and expanding your brand. From the guest experience to the employee experience, this panel will dive into the challenges faced from first …Read More
Service! How to Train Servers and Market Brewpubs in 5 Minutes a Day
Applied knowledge is crucial in sales and marketing. The more your crew knows about beer, the better marketers and salespeople they’ll be. This seminar will cover how to set up and use daily beer huddles (aka shift meetings) to continually …Read More
Displaying results 21-30 of 42
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