Applied knowledge is crucial in sales and marketing. The more your crew knows about beer, the better marketers and salespeople they’ll be. This seminar will cover how to set up and use daily beer huddles (aka shift meetings) to continually train staff while building evangelists for your beer and brand and improving marketing strategy. Also, well outline how to set up a beer huddle from scratch to immediately apply in your brewpub.
Service! How to Train Servers and Market Brewpubs in 5 Minutes a Day
Craft Brewers Conference 2017
Location: Washington, D.C.
Speakers: Larry Chase