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MJtnb17 Growth
The New Brewer: Industry Review Issue

Craft’s New Reality: Growth in a Competitive Market

The craft brewing industry has reached a new level of competitiveness, with increasing competition within craft and more than two brewery openings per day.

MJtnb17 Brewpubs 600x400
The New Brewer: Industry Review Issue

Brewpubs: Creating Synergy

Brewpubs were up nearly 15 percent in 2016, and this strong performance is welcome news since the segment is at the very heart of the craft beer industry.

MJtnb17 Micros 600x400
The New Brewer: Industry Review Issue

Micros: Driving Craft Growth

Microbreweries are now the primary engine in craft growth. Seventy-eight percent of craft beer growth in 2016 came from breweries that sold fewer than 15,000 barrels.

MJtnb17 Regional 600x400
The New Brewer: Industry Review Issue

Regionals: Under Pressure

Craft beer volume grew 6 percent last year, but those gains weren’t spread around evenly. Fifteen of the top 25 craft breweries saw their volumes drop over 2015.

MJtnb17 Large 600x400
The New Brewer: Industry Review Issue

Large Breweries + Imports: No More Excuses

The rise in craft beer has, for the most part, masked the slow deterioration of what is still the largest segment of the U.S. beer business.

JFtnb18 other long tail
The New Brewer: The Business of Beer Issue

The Other Long Tail: The Value of infrequent Customers

Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?

MJtnb18 changing landscape
The New Brewer: Industry Review Issue

Evolving in a Changing Landscape

It’s no wonder that many brewers seem to have whiplash, trying to keep track of all the changes, both internal and external, impacting the craft community.

MJtnb18 Brewpub 600x400
The New Brewer: Industry Review Issue

Brewpubs: Staying Power

Brewpubs have the wind at their backs. In 2017, 264 brewpubs opened, 64 closed, and the total in operation surpassed 2,000 for the second straight year.

MJtnb18 Micro 600x400
The New Brewer: Industry Review Issue

Micros: Still Driving Growth

Microbreweries are once again the primary engine in craft growth, accounting for nearly 60 percent of the category’s total growth in 2017.

MJtnb18 Regional 600x400
The New Brewer: Industry Review Issue

Regionals: Rolling with the Punches

How do you react when your backyard is becoming ever more crowded and competitive, and you’re in danger of getting elbowed off your own turf? You adapt.

Displaying results 91-100 of 292