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Micros
In 2011, the headlines were about new local breweries, ongoing growth, and the hundreds of breweries in planning. The sheer number has become a conversation itself.
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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
In 2011, the headlines were about new local breweries, ongoing growth, and the hundreds of breweries in planning. The sheer number has become a conversation itself.
Almost every regional craft brewery seems to have either undergone a major expansion or has drawn up blueprints for a build-out. Also, 11 more breweries joined the category.
New breweries are popping up nationwide almost every week now. But the real news in this wave of recent growth may actually be that the “old breweries” are getting bigger.
The big brewers in 2011 seem to have woken up and at least have recognized the challenges posed by craft beer, spirits, wine, and non-alcoholic energy drinks.
During the late 1990s, when craft beer growth slowed to single digits, many breweries who branched out into distant territories now find that they overextended themselves.
It isn’t too great a leap to wonder whether contracts could prove to be the lifeblood of the next wave of craft growth, or at least play a more significant role going forward.
Given the continuing economic doldrums and persistently high unemployment since 2009, it might be easy to start thinking of craft beer as “recession-proof.” But is it?
Dan Wandel presents channel shift, beverage alcohol dollar changes across CPG channels, and stats on dollar shares at U.S. supermarkets.Read More
For the May/June 2012 The New Brewer, we present our annual Industry Review issue. In this issue, we take a look at craft breweries’ performance in 2012 in each category: brewpubs, microbreweries, and regional breweries, as well as large breweries and imports. Read More
This issue is brought to you by Ardagh Group
Join this Brewers Association Power Hour with IRI's Dan Wandel covering the overall beer category in 2011, as well as specific craft beer trends.Read More