Just as we invest in equipment, it is essential to invest in the people who make packaging happen. Packaging deserves to be treated as a legitimate career path.
Craft brewers have been forced to scrounge packaging wherever they can, including repurposing “old” cans with makeshift labels and dusting off bottling lines.
Since packaging operations are the last set of a brewery’s process steps to touch beer before it’s consumed, it’s essential that breweries pay strict attention to food safety.
Monitoring and controlling packaging operations is one of the biggest challenges to beer quality, and it often distinguishes good brewers from great brewers.
The history of package mix in beer has been a dance of the respective market shares of cans and bottles, each growing and declining in response to long-term trends.
As craft beer trends toward lighter “lifestyle” options such as session beers, a growing number of craft breweries are gravitating toward smaller package sizes.
Selling oxidized, stale beer is an easy way to lose customers. With the increasing level of competition for retail space, brewers need every advantage to keep their beer at its best.
There’s no denying that what was once just a humble glass jug has become one of the hottest topics in the craft beer world. What’s next in the world of growlers?
If you started a new packaging brewery in the last couple of years, you entered the industry in a truly golden time. Craft beer sales are continuing to grow rapidly.
They’re not just for breweries anymore. From gas stations to drug stores to convenience stores to grocery stores, growlers of draught beer are rapidly becoming commonplace.