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The Brand of Craft Beer
The New Brewer: Adapting to Change Issue

The Brand of Craft Beer

For the past few years, the craft beer category hasn’t been growing at the pace we’ve become accustomed to. A contributor might be the erosion of the craft beer brand.

Beer School
The New Brewer: Sales & Marketing Issue

Back to School: Craft Breweries Serving Up Knowledge

More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.

Rock Star Brewers
The New Brewer: Sales & Marketing Issue

Rock Star Brewers: Adding Value Beyond the Brewery

Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.

The New Brewer: Sales & Marketing Issue

Feedback: Tapping Into Beer Drinkers’ Perceptions

Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.

The New Brewer Independent Seal
The New Brewer: Technical Brewing Issue

Independence Matters: The Independent Craft Brewer Seal

The core objective of the Brewers Association’s independent craft brewer seal is to drive awareness, preference, and sales of beer from small, independent U.S. craft breweries.

The New Brewer: The Business of Beer Issue

The Other Long Tail: The Value of infrequent Customers

Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?

JanFeb19 The New Brewer Disrupting
The New Brewer: Taprooms Issue

Disrupting the Distributors: The Long Tail Gets Longer

Some are starting to see the new wave of at-the-brewery sales—volume sold in brewery taprooms and brewpubs—as disrupting the disruptors, shaking up the establishment.

The New Brewer: Sales & Marketing Issue

Differentiating Your Brewery: Standing Out in a Crowded Market

Just making good beer isn’t always enough these days. In a world with more than 6,700 breweries, many brewers must focus on the experience they provide, too.

SeptOct The New Brewer 2018 Coasters
The New Brewer: Sales & Marketing Issue

Coasting to Success: The Staying Power of the Humble Beer Coaster

The ubiquitous beer coaster got its start in Germany back in 1892, and is still an effective, inexpensive form of advertising for craft breweries around the country.

SeptOct The New Brewer 2018 IPA Drinker
The New Brewer: Sales & Marketing Issue

A New Breed of IPA Drinker

Recent research found that a small subsegment of IPA lovers may well be breaking the mold of what we’ve come to recognize as the typical craft beer drinker

Displaying results 1-10 of 23