For the past few years, the craft beer category hasn’t been growing at the pace we’ve become accustomed to. A contributor might be the erosion of the craft beer brand.
More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.
Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.
Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.
The core objective of the Brewers Association’s independent craft brewer seal is to drive awareness, preference, and sales of beer from small, independent U.S. craft breweries.
Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?
Some are starting to see the new wave of at-the-brewery sales—volume sold in brewery taprooms and brewpubs—as disrupting the disruptors, shaking up the establishment.
Just making good beer isn’t always enough these days. In a world with more than 6,700 breweries, many brewers must focus on the experience they provide, too.
The ubiquitous beer coaster got its start in Germany back in 1892, and is still an effective, inexpensive form of advertising for craft breweries around the country.
Recent research found that a small subsegment of IPA lovers may well be breaking the mold of what we’ve come to recognize as the typical craft beer drinker