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The New Brewer: Sales & Marketing Issue

The Long and Short of Brand Personality

Great brand marketing reminds people of the feeling they’re looking for when they drink beer, and eventually creates an ongoing association of that feeling with the brand.

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The New Brewer: Business of Beer Issue

Crafting the Perfect Press Release

In the dynamic landscape of traditional, digital, and social media, one constant remains: the press release, an essential mode of communication that never goes out of style.

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The New Brewer: Sales & Marketing Issue

The Importance of Trademark Clearance

In a collegial industry that prides itself on creative branding, how can you reduce the risk of getting into disputes with your neighbors over brand names?

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The New Brewer: Sales & Marketing Issue

Beyond Mug Clubs

Mug clubs are just as popular with the newest generation of beer drinkers as the previous. However, noteworthy variations on that theme can build a whole new community.

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The New Brewer: Sales & Marketing Issue

The Power of Content

In this digital age, there are more ways than ever to connect and engage with beer lovers. A website is standard practice, but it is only the first step for craft brewers.

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The New Brewer: Sales & Marketing Issue

The New World of Branding

The most significant challenge today is presented to the regional craft brewer in the off-premise channel. It’s in the off-premise that their brands will be sustained long-term.

Displaying results 21-26 of 26