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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 41-50 of 118

POS Data Analysis: Pricing, Seasonality and Format Sales POS Data Analysis Rayback Collective

POS Data Analysis: Pricing, Seasonality and Format Sales

Chief Economist Bart Watson takes another look at Arryved's aggregated POS data to explore pricing elasticity, seasonality and trends in formats.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Becoming a “Best Supplier” – The Value of Mutually Beneficial Partnerships Mad Tree Best Supplier

Becoming a “Best Supplier” – The Value of Mutually Beneficial Partnerships

MadTree Brewing sent a survey to distributors to identify the things that a supplier can provide. Eight key areas were compiled from the feedback.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

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Analyzing 2019 Midyear Craft Brewing Growth 2019 mid year feature

Analyzing 2019 Midyear Craft Brewing Growth

Brewers Association chief economist Bart Watson delves deeper into the midyear growth estimate, including the midyear survey results and other sources of data used.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Midyear Scan Data Shows Craft Drinkers Demand for New and More mid year craft scan update hero

Midyear Scan Data Shows Craft Drinkers Demand for New and More

How is craft beer doing so far in 2019? Learn what the midyear scan data shows about craft beer brand, style, and ABV trends. Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

5 Quality Elements To Implement Right Now 5 Quality Tips

5 Quality Elements To Implement Right Now

What’s remarkable about these overlooked quality functions is that they are often both incredibly effective and incredibly inexpensive.Read More

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Neil Witte is a 20 year veteran of the craft beer business. He began his career in the Kansas City brewpub industry, moving to Boulevard Brewing Co. in 1997 as a brewer. In 2001, he took over field quality responsibilities for the brewery, acting as a quality control liaison between the brewery and its distributor and retailer network. He continued that role with the Duvel USA family of beers, including Boulevard and Brewery Ommegang, through the end of 2016. In 2017 he founded Craft Quality Solutions, which draws on his extensive field quality experience, providing field quality services to breweries, distributors and retailers. He is certified through the Beer Judge Certification Program and is currently one of 13 Master Cicerones. He is co-author of the Brewers Association Draught Beer Quality Manual, Draught Beer Quality for Retailers and a contributing author to the MBAA Beer Steward Handbook.

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It’s Time to Get Personal time to get personal mjtnb19

It’s Time to Get Personal

With more than 7,000 breweries in operation in the U.S., it's more critical than ever to carve out your spot in this competitive space. Here are six content ideas to help you tell your unique story.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
Displaying results 41-50 of 118