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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 51-60 of 119

It’s Time to Get Personal time to get personal mjtnb19

It’s Time to Get Personal

With more than 7,000 breweries in operation in the U.S., it's more critical than ever to carve out your spot in this competitive space. Here are six content ideas to help you tell your unique story.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Selecting a Distributor kegs ba

Selecting a Distributor

Things to Consider Distributor Commitment How is management committed to craft? Is the portfolio growing at a rate commensurate with the local craft growth trends? Are they selective in the craft brands they choose to distribute, or are they brand collectors? Is there a dedicated …Read More

Promoting Inclusiveness promoting inclusiveness jftnb19

Promoting Inclusiveness

As sales goals are established for the new year and beyond, some of the best opportunities for growth come from underexplored communities. Are you serving your broader community?Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Sales and Marketing in a Changing Market

Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Tap into Mobile Marketing Trends mobile marketing trends ndtnb18

Tap into Mobile Marketing Trends

New marketing trends surface every year. Some reshape our everyday lives while others fade away faster than you can say "cheers." Learn how to make them work for your brewery.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
Displaying results 51-60 of 119