Crisis Communication Template

The Brewers Association is providing all COVID-19 resources for free so everyone has access to important information to help them weather the pandemic.

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As you develop an action plan for possible Coronavirus-related communications, it is critical that you are responding to any inbound media requests, wholesale inquiries, customer inquiries and requests, or social sharing in a manner that is consistent, timely, and accurate. Additionally, if your brewery experiences a positive diagnosis or a transmission, you must be prepared to quickly and effectively communicate to relevant internal and external stakeholders, including employees, partners, vendors, and customers with potential exposure. 

This how-to guide outlines a suggested two-step process for how you respond to inbound requests from media and wholesale, potentially negative consumer product inquiries/review, or social sharing.

Furthermore, this guide is a reference tool for your team to use when answering a question from consumers, retailers, or media outlets inquiring about the impact of COVID-19 on your business.