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Could Recent Negative Scan Trends Be a Good Thing for Craft Beer? Craft Scan Data

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?

Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More

A Further Warning Against Marketing Beer with Health and Wellness Cues

A Further Warning Against Marketing Beer with Health and Wellness Cues

A recent lawsuit against Molson Coors underscores the risks of marketing alcohol beverages using health and wellness cues.Read More

What Makes a Good Brewery Website what makes a good brewery website

What Makes a Good Brewery Website

Your website should be truly yours! It is more important than ever to have a great website that tells your story and is easy to navigate.Read More

Social Media Tips and Tricks for Taprooms
@South Lake Brewing Company

Social Media Tips and Tricks for Taprooms

In today's market, social media is a necessary aspect of our business. It is important to capitalize on this asset.Read More

Flagships Flying? Not So Fast

Flagships Flying? Not So Fast

Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More

Making Sense of COVID-19 Scan Data

Making Sense of COVID-19 Scan Data

There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More
@ Bisetti Photography

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More

At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More

Taproom Events during Reopening: To Book or Not To Book
@On Tour Brewing

Taproom Events during Reopening: To Book or Not To Book

As 2020 unfolds, breweries are navigating what it means to re-open to the public in various ways, including whether and how to host events.Read More

Displaying results 1-10 of 98