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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Sales & Marketing Issue

With the September/October Sales & Marketing issue, we are pleased to present our “refresh” of The New Brewer. Along with an updated design, most noticeably the cover, we’ve also expanded the content. Inside you’ll find new columns by Brewers Association chief economist Bart Watson and executive chef Adam Dulye, along with a reorganization of some of the existing departments. We hope you’ll take time to explore the new design elements and content of The New Brewer! Read More

This issue is brought to you by Yakima Chief Hops

marketing-and-selling
  1. Seminar

Exporting Your Beer to Taiwan

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Yuhang Lin

A discussion of export opportunities in Taiwan. This seminar is a must-attend for any company that is currently in the market or contemplating business in Taiwan. Read More

marketing-and-selling
  1. Seminar

Hiring, Training and Managing Craft Beer Salespeople

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Marc Martin

Learn how to hire, train and manage craft beer salespeople for success. We’ll walk through each area and give you real world tactics you can put to use immediately to help drive profitable sales volume. Read More

marketing-and-selling
  1. Seminar

BA Brewpub Server Training Manual Panel

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Larry Chase,Ginger Johnson,Laura Lodge,Cyrena Nouzille

This seminar will present and discuss the first edition of the Brewers Association (BA) Beer Server Training Manual, which describes strategies and tools for brewpub and brewery owners and managers who perform staff training or would like to in the …Read More

production
  1. Seminar

Supply Chain Management for Craft Brewers

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Geof Hasegawa

An overview of supply chain theory with emphasis on production planning, forecasting and inventory management. Specific topics include seasonal transition, dunnage management and trucking logistics. Read More

business
  1. Seminar

Keep Your Brewpub and Brand Relevant

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Alicia Barr, Tom Dargen, Andrew Leager, Charlie Papazian

With new breweries opening nearly every day, it’s important to make sure your brewpub and brand stand out. This panel of experts will share ideas for keeping your brand relevant in a growing and changing market. Read More

marketing-and-selling
  1. Seminar

Brewpub Food: Moving Beyond Pizza and Burgers

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Adam Dulye, John Harris, Dave McLean, Mellie Pullman, Nate Yovu

This panel of beer and food experts will present their concepts and discuss the challenges and opportunities of shifting the brewpub concept beyond the average food offerings. Read More

marketing-and-selling
  1. Seminar

We Picked A Wholesaler. Now What?

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Jessica Jones, Rusty Wortman

A session for breweries that have picked a wholesaler. Seminar covers next steps and what breweries need to think about to get things rolling. Read More

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