Build a Better Beer Dinner
The traditional beer dinner format has grown stale and unexciting. This seminar looks at a variety of ways to inject fresh life and excitement into beer dinners and food pairings. Read More
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
The traditional beer dinner format has grown stale and unexciting. This seminar looks at a variety of ways to inject fresh life and excitement into beer dinners and food pairings. Read More
Understanding the difference between a good market and an average market may be the unique insight that drives your success or makes you stronger in an increasingly competitive craft beer industry. This panel discussion provides insight on how to assess …Read More
From developing a long-lasting flagship to balancing two leading brands, these panelists will discuss their experiences with managing and marketing flagship brands. Read More
Join the conversation on beer and food pairing and the next steps being taken to bring science into how we pair. In this talk, we’ll take some of the key interactions we all experience during pairing and see if we …Read More
This seminar is designed for brewery owners, managers, employees and anyone with a desire to own a brewery or brewpub and will address some of the legal issues those in the brewing industry commonly face. Presenters will provide helpful tips …Read More
U.S. craft beers have seen solid growth in Alberta through private retail. Rob Singleton, beer category manager for the retailers Liquor Depot and Wine & Beyond, will speak about the performance of American craft beers in the province and market …Read More
A media interview can have a significant impact on your brand. Why leave such an important opportunity to chance? This interactive session provides strategies and tools to maximize media opportunities for your brand. The media-savvy instructor understands how journalists think, …Read More
Learn from two cheese pros how to boost pub sales with a strategic cheese program. The presenters will share case studies that highlight the opportunities and challenges. Read More
This session will explore the case for craft brewer-favorable state legislation. Specific topics will include: franchise law reform, self-distribution for small brewers while preventing vertical integration that threatens competition and retail privileges at brewery locations. Read More
In this seminar you’ll find ways to engage and contribute to the needs of the community while reducing local advertising costs. Read More