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marketing-and-selling

Build a Better Beer Dinner

The traditional beer dinner format has grown stale and unexciting. This seminar looks at a variety of ways to inject fresh life and excitement into beer dinners and food pairings. Read More

marketing-and-selling

Assessing Your Markets: How Do You Truly Know How Your Beer is Doing?

Understanding the difference between a good market and an average market may be the unique insight that drives your success or makes you stronger in an increasingly competitive craft beer industry. This panel discussion provides insight on how to assess …Read More

marketing-and-selling

Maintaining Flagship Brands

From developing a long-lasting flagship to balancing two leading brands, these panelists will discuss their experiences with managing and marketing flagship brands. Read More

marketing-and-selling

Canada Market: Insights on Exporting to Alberta

U.S. craft beers have seen solid growth in Alberta through private retail. Rob Singleton, beer category manager for the retailers Liquor Depot and Wine & Beyond, will speak about the performance of American craft beers in the province and market …Read More

marketing-and-selling

Media Training Bootcamp

A media interview can have a significant impact on your brand. Why leave such an important opportunity to chance? This interactive session provides strategies and tools to maximize media opportunities for your brand. The media-savvy instructor understands how journalists think, …Read More

marketing-and-selling

Suds and Curds: Using Cheese to Sell More Beer

Learn from two cheese pros how to boost pub sales with a strategic cheese program. The presenters will share case studies that highlight the opportunities and challenges. Read More

marketing-and-selling

Continuing the Evolution of Beer Distribution

This session will explore the case for craft brewer-favorable state legislation. Specific topics will include: franchise law reform, self-distribution for small brewers while preventing vertical integration that threatens competition and retail privileges at brewery locations. Read More

Displaying results 301-310 of 429