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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
This seminar will outline some of the benefits and drawbacks of self distribution beyond a brewery’s initial opening. Should you distribute your own brand, and possibly other brands as well? Explore different scenarios in this seminar and learn from four …Read More
An overview of how Bell’s Brewery, Inc. built its key accounts team. Matt discusses lessons learned along the way and how you can implement them in your business. Read More
Planning your own news releases around the BA's is an easy way to get your brewery in the news and create top-of-mind awareness for your brand.Read More
A single case or keg of beer passes through so many hands on its way from a brewery’s packaging line to the consumer’s glass: the delivery vehicle en route to the distributor, the distributor warehouse and loading dock, the local delivery …Read More
By Tim Brady Popping into a popular craft beer bar in an unfamiliar California city, I found myself overwhelmed by forty draft lines. “I’m looking for something dank and aromatic, preferably citrusy,” I told the barkeep. “Being from the east coast, I …Read More
Julia Herz challenges craft brewers to urge restaurateurs to have their menu present beer in the same manner as food and wine.Read More
IRI's Dan Wandel gives an in-depth look at beer sales in 2015, with a special focus on the craft brewing segment across five distinct retail channels.Read More
In the March/April 2016 The New Brewer, we turn our attention to distribution, focusing on the many models available to both brewpubs and packaging breweries. We also include practical tips for structuring a distribution contract. Read More
This issue is brought to you by Yakima Chief Hops
BA Chief Economist Bart Watson discusses the economic advantage of brewpubs. Read More
By Audra Gaiziunas In the Jan/Feb 2016 issue of The New Brewer, I summarized five distinct strategies brewpubs could pursue to not only survive, but also thrive as our industry continues to grow. In order to provide additional clarification, inspiration and practical …Read More
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