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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 181-190 of 237
marketing-and-selling
  1. Seminar

Business Planning 2.0

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): John Bryant, Tommy Gannon, Adam Lambert

John, Tommy and Adam offer advanced sales planning tips for the growing craft brewery. Read More

marketing-and-selling
  1. Seminar

Crib Notes on the Brewers Association Craft Beer Program

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Andy Sparhawk, Abby Berman, Julia Herz

The Brewers Association offers many ways to get the word out about your brewery. This seminar summarizes the BA’s Craft Beer Program and its efforts and projects on behalf of craft brewers. Sit in to learn how to leverage the …Read More

marketing-and-selling
  1. Seminar

Creating Loyalty in Beer and Coffee

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): John Holl, Brett Smith, Joe Whitney

This panel offers ideas to develop your customers and strengthen the relationship among your beers, your brewery, and their interests.Read More

regulatory
  1. Seminar

The Economics of Craft Beer Festivals

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Bart Watson, Ph.D, Jeff Dense

BA Staff Economist Bart Watson kicks off this seminar with an introduction to the recently published economic impact studies. Jeff Dense then dives into the heart of the seminar, exploring the political economy of craft beer festivals, with a focus …Read More

marketing-and-selling
  1. Seminar

Distributor Management and Best Practices

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Erik Budrakey, Greg Merideth, Matthew Webster, Robert Hodson

A panel with both brewery and distributor staff discusses best practices for brewers and distributorsÑa methodology for positive relationships to achieve appropriate share of mind within a distribution house. Read More

marketing-and-selling
  1. Seminar

Forecasting and Managing Seasonal Beers

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Matt Gordon, Jessica Jones, Erik Lars Myers

Darts are an entertaining game but the dartboard is not the most effective tool for forecasting seasonal sales volumes. Learn some tools from brewers of different sizes. Read More

marketing-and-selling
  1. Seminar

The Return of the Gourdians

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): David Buhler, Marty Jones, Steve Beauchesne

Buhler and Jones present another action-packed, standing-room-only, music-powered seminar on the essentials of brewery promotion. Read More

marketing-and-selling
  1. Seminar

Distributor Selection in a Changing Distributor Landscape

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Joe Thompson, Marty Ochs, Terry Cekola

This seminar looks at the important decisions and procedures related to distributor selection. Joe Thompson presents current trends and the potential future of beer distribution and the consolidating middle tier. Read More

Displaying results 181-190 of 237