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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Tips, ideas, and resources for hosting stellar beer experiences. We’ll talk engagement, logistics, and collaboration. Beer events don’t have to be stale. Let us load you up with fresh ideas. Read More
Longtime Brewers Association counsel Marc Sorini provides his annual overview of the year’s developments at the intersection of law and craft beer. Topics this year will include the new federal excise tax laws, ongoing policy struggles over brewery taprooms and …Read More
As more and more states move to legalize recreational and medical cannabis, new opportunities and challenges arise, including for craft brewers. In this seminar, we will outline the current legal landscape regarding recreational and medical cannabis at both the state …Read More
A panel discussion on raising capital in a more competitive funding market. Read More
Change your vision when you exit the brewery and enter the kitchen and dining room. Join this panel of culinary experts as they dive into managing a food program, including menu development, beer and food pairings, and hiring and training …Read More
Craft beer growth is slowing, while at the same time more and more brewers are entering the market—all looking to gain space and access to coveted tap handles in bars and restaurants. But is more better? What is the optimal …Read More
In this seminar we’ll discuss how to create compelling content that connects with your customers without outsourcing or spending money on expensive equipment. Get insights into how different platforms can spread your story, how content works in today’s digital age, …Read More
Jeff Nowicki hosts a panel of retailers representing various channels. Read More
From the dollar sign to the position on the page, little things can have a big impact on your bottom line. Join this fast-paced session to see how some small changes can add up to big bucks. Read More
Chris and Ryan will discuss customer service to encourage high-frequency visits in brewpubs and tasting rooms. Come learn how to make your brewpub or tasting room a second living room. Read More
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