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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 151-160 of 430

Promoting Inclusiveness promoting inclusiveness jftnb19

Promoting Inclusiveness

As sales goals are established for the new year and beyond, some of the best opportunities for growth come from underexplored communities. Are you serving your broader community?Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Sales and Marketing in a Changing Market

Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Tap into Mobile Marketing Trends mobile marketing trends ndtnb18

Tap into Mobile Marketing Trends

New marketing trends surface every year. Some reshape our everyday lives while others fade away faster than you can say "cheers." Learn how to make them work for your brewery.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
Tap into Mobile Marketing Trends SOtnb18 BAorg Cover 580x750

Sales & Marketing Issue

For the September/October 2018 The New Brewer, we present our annual Sales & Marketing issue. Differentiation is becoming key as the number of craft breweries continues to grow, so we discuss ways that breweries can set themselves apart both in experiences they offer and in distribution. Read More

This issue is brought to you by Milne

Cultivating Local Media cultivating your local media sotnb18

Cultivating Local Media

Building relationships with the local media is an excellent way to increase your word of mouth marketing. And the best news is that its free, minus your sweat equity.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
Displaying results 151-160 of 430