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Cultivating Local Media

Link to article cultivating your local media sotnb18
Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Building relationships with the local media is an excellent way to increase your word of mouth marketing. And the best news is that its free, minus your sweat equity.

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