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  1. Resource Hub

Management & Leadership

Running a brewery is a big job the requires strong leadership and effective management of your brewery team. The resources in this seciton will guide you through managaing and leading your employees for a more successful business.

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Brewing Better SEO: Use a Google Business Profile to Attract Customers front of brewery building with Google Business Profile settings

Brewing Better SEO: Use a Google Business Profile to Attract Customers

A Google Business Profile can strengthen your online presence and help drive more traffic to your business, both digitally and in person.Read More

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Equity & Inclusion Partner

Dr. J Jackson-Beckham is an author, speaker, and vocal advocate for the craft beverage community. After being named the Brewers Association’s first Equity & Inclusion Partner in 2018, she went on to lead both its Diversity, Equity & Inclusion department, and its Member Resources team until 2025. Today, she continues to support the industry as an independent thought leader and changemaker.

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mobile playlist icon CBC 2024 Leadership Seminars two people working on a computer

CBC 2024 Leadership Seminars

These seminars focus on enhancing leadership and operational excellence in the craft beer industry. Learn strategies for fostering strong teams, empowering managers, and adapting to increased competition, all tools you can use to equip yourself for success in today's competitive market.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

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business
  1. Seminar

From Brewer to Leader: Cultivating People Leadership in Skills-Driven Roles

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Adam Beauchamp, Chris Ediger

This seminar emphasizes the distinction between excelling at a job and effective leadership in breweries. Beyond technical brewing knowledge, it addresses the essential people skills necessary for leading a team successfully. Learn to equip yourself with the right tools to foster team strength and ensure smooth brewery operations.Read More

business
  1. Seminar

Your Brewery Is a Business, Not a Hobby

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Scott Metzger

This seminar emphasizes the heightened competition in the craft beer industry, stressing the need for breweries to operate as efficient businesses. Led by Scott Metzger (Craft 'Ohana), learn essential business management skills crucial for thriving in today's market, highlighting the shift from treating breweries as hobbies to professional enterprises.Read More

business
  1. Seminar

Financial Literacy as a Basis for Culture and Communication

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Larry Chase, Thor Cheston, Greg Parker, Kevin Wright

This seminar addresses the financial literacy gap among brewery employees, highlighting the importance of understanding brewery finances. Brewery owners share strategies for integrating financial literacy into brewery cultures, empowering employees to influence business outcomes positively and drive profitability through informed actions.Read More

production
  1. Seminar

Innovation: What Does It Mean and How Can It Help Your Business

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Natalie Rose Baldwin, Tonya Cornett, Kelly McKnight, Megan Parisi

This panel features innovation experts from diverse breweries discussing their unique perspectives on innovation, its processes, benefits for brewers, and impact on brewery profitability. With over 70 years of combined brewing experience, panelists represent breweries of various sizes, offering insights into innovation strategies across different scales of operation.Read More

production
  1. Seminar

Zero to 100,000 Barrels in 10 Years: What Worked for Schilling Cider

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Mark Kornei, Colin Schilling

Colin Schilling and Mark Kornei share the growth journey of Schilling Cider, highlighting key drivers in six categories. From a startup to the nation's largest fresh-pressed hard cider producer, they offer insights into successes and failures, providing valuable ideas and tools for craft producers aiming to scale up in a dynamic market.Read More

What Does the Fed’s Rate Cut Mean for Your Brewery? patrons enjoying brewery patio with US Federal Reserve System logo

What Does the Fed’s Rate Cut Mean for Your Brewery?

For those Brewers Association (BA) members who do not spend their day mired in macroeconomics, this quick post provides context on what the cut in the Federal Funds Rate on 9/18/24 could mean for the craft beer industry, both directly and indirectly. Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

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