Keeping the Whimsy Alive: Creating and Maintaining a Staff Culture that Drives Your Success

Craft Brewers Conference 2022
Location: Minneapolis, Minnesota
Speakers: Leah Cheston

Most owners understand that employees are your strongest asset. But the culture—the tie that binds—permeates into every aspect of the business. Employees that look forward to coming to work create better guest experiences and produce higher quality beer and food. A healthy staff culture promotes a safe, professional, and responsible work environment, reducing liabilities and making it easier to address problems when they arise. Employees that feel they are part of a true team means staff retention, which saves time and money, all affecting your bottom line. Your staff culture is a living thing, with natural ebbs and flows. Keeping morale high is hard work, requiring constant attention. Striking the balance between creating a fun and whimsical work environment that still offers accountability is also a challenge. However, creating the right foundation for a positive staff culture can go a long way to a self-sustaining culture that protects itself, the brand, and makes the business thrive.

Learning Objectives:

  • Determine the steps to set a foundation for a strong staff culture and team environment
  • Discuss ways to maintain the staff culture by empowering employees and providing outlets for creativity and self-expression
  • Learn how to balance a fun and whimsical work environment with accountability
  • Explore how to merge outward facing voice with internal culture

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