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Hiring & Training

Recruiting, hiring, training, and maintaining a strong workforce is important in a craft brewery. The best practices in this section are intended to help you find the right people for your business, train them to be the best employees they can be, and keep them for the long run.

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  1. Seminar

Assessing Candidate ABV: Aptitude, Behaviors and Values

Craft Brewers Conference 2025Indianapolis, IndianaSpeaker(s): Whitney Martin

This seminar will serve as a crash course in evidence-based, repeatable best practices for selecting employees with the right traits, skills, attitudes, and competencies to help you meet your business objectives.Read More

Introduction to Human Resources Toolkit beer on table with human resources document overlaid

Introduction to Human Resources Toolkit

This "Introduction to Human Resources" Toolkit will help you jumpstart your hiring process and provide valuable strategies to retain the talent you have.Read More

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Human Resources Partner

Holly Haslam recently joined the Brewers Association as the Human Resources (HR) Partner. Originally from the Great Beer State of Michigan, she moved to Colorado in 2019 with her husband and dog. With a Bachelor's degree in Psychology and Substance Abuse Prevention, Education, and Treatment from Central Michigan University, she went on to pursue her Master's degree in Business Administration with an emphasis in Human Resource Management at the University of Northern Colorado. Additionally, Holly volunteers her time with the Boulder Area HR Association (BAHRA) as their Vice President of Programming. With experience introducing HR functions, employee engagement initiatives, and training and advancement programs to companies, she specializes in helping small organizations build systems that aid in employee professional development and retention. Holly utilizes the insight and experience she has gained working within small organizations to equip breweries with the knowledge and resources needed to take care of their most valuable assets—their people!

See Holly Haslam's Articles
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  1. Seminar

Engaging Brewery Staff and Customers Through Beer Education

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Max Finnance, Kaylyn Kirkpatrick, Em Sauter, Chris Shields

Craft beer has shifted from obscurity to abundance, posing a challenge for new drinkers in navigating vast choices. This panel explores modern beer education approaches for enthusiasts and casual consumers alike. Speakers discuss tools for customers and staff to appreciate beer diversity, fostering employee engagement and customer excitement.Read More

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  1. Seminar

School Is Always in Session: Actively Integrating Beer Education in the Taproom

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): LaTreace Harris, Chris Leguizamon, Paige Martin, Blanca Quintero

This seminar emphasizes the importance of beer education in taprooms. Four beer educators share strategies for integrating education into the taproom experience for staff and customers. They offer tangible examples and tips for maintaining educational priorities, even through staff turnover, ensuring it becomes ingrained in brewery culture.Read More

Employer’s Guide to Effective and Legal Interviews woman conducting interview with employee's guide resource cover

Employer’s Guide to Effective and Legal Interviews

Interviewing is a key part of making the right hire, but there's more to it than you might think! This guide will aid you in developing your interview process.Read More

Link to author biography
Human Resources Partner

Holly Haslam recently joined the Brewers Association as the Human Resources (HR) Partner. Originally from the Great Beer State of Michigan, she moved to Colorado in 2019 with her husband and dog. With a Bachelor's degree in Psychology and Substance Abuse Prevention, Education, and Treatment from Central Michigan University, she went on to pursue her Master's degree in Business Administration with an emphasis in Human Resource Management at the University of Northern Colorado. Additionally, Holly volunteers her time with the Boulder Area HR Association (BAHRA) as their Vice President of Programming. With experience introducing HR functions, employee engagement initiatives, and training and advancement programs to companies, she specializes in helping small organizations build systems that aid in employee professional development and retention. Holly utilizes the insight and experience she has gained working within small organizations to equip breweries with the knowledge and resources needed to take care of their most valuable assets—their people!

See Holly Haslam's Articles

mobile playlist icon Employee Handbooks and Hiring for Breweries man reading paperwork in brewery

Employee Handbooks and Hiring for Breweries

The resources in this playlist can help you build and refresh the core components needed to hire, train, and manage people at your brewery.Read More

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Membership Engagement Coordinator

I started with the Brewers Association in 2014. My goal is to engage with as many members as possible, help them maximize their membership benefits, and act as the resident resource-Sherpa to assist in navigating through the mountain of information.

In my free time I like to sip on IPAs and pilsners while playing bass loudly or petting my dogs. I openly welcome pup-pictures and all heavy/loud/noisy music suggestions.

See Graham Rausch's Articles

Increasing Your Employee Value Proposition Without Spending Extra Money smiling man carrying bucket in a brewhouse

Increasing Your Employee Value Proposition Without Spending Extra Money

Adding employees to your company roster is an excellent, and free, way to strengthen your employee value proposition.Read More

Link to author biography
Human Resources Partner

Holly Haslam recently joined the Brewers Association as the Human Resources (HR) Partner. Originally from the Great Beer State of Michigan, she moved to Colorado in 2019 with her husband and dog. With a Bachelor's degree in Psychology and Substance Abuse Prevention, Education, and Treatment from Central Michigan University, she went on to pursue her Master's degree in Business Administration with an emphasis in Human Resource Management at the University of Northern Colorado. Additionally, Holly volunteers her time with the Boulder Area HR Association (BAHRA) as their Vice President of Programming. With experience introducing HR functions, employee engagement initiatives, and training and advancement programs to companies, she specializes in helping small organizations build systems that aid in employee professional development and retention. Holly utilizes the insight and experience she has gained working within small organizations to equip breweries with the knowledge and resources needed to take care of their most valuable assets—their people!

See Holly Haslam's Articles
Displaying results 1-10 of 53
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