Things to Consider Distributor Commitment How is management committed to craft? Is the portfolio growing at a rate commensurate with the local craft growth trends? Are they selective in the craft brands they choose to distribute, or are they brand collectors? Is there a dedicated …Read More
Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.
The creation of a master product catalog would provide basic product attribute data and e-commerce information that breweries, retailers, and distributors could tap into.
Wholesaler consolidation and a growing number of breweries mean that craft brewers must have the tools to stand out and gain the trust of a dwindling number of distributors.