Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.
The creation of a master product catalog would provide basic product attribute data and e-commerce information that breweries, retailers, and distributors could tap into.
Wholesaler consolidation and a growing number of breweries mean that craft brewers must have the tools to stand out and gain the trust of a dwindling number of distributors.
Whether you’re an experienced brewer, a startup packaging brewery, or a brewpub expanding to provide products to local retailers, you need a viable distribution plan.
The merger between Anheuser-Busch InBev and SABMiller is the largest in brewing history, but it also signals fundamental changes to the U.S alcohol beverage industry.
Long known for their brick-and-mortar approach, distributors are now taking to the web in much the same way craft brands catapulted themselves into the public consciousness.