For the September/October 2011 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we take a look at topics such as branding, atmosphere, music, distribution, and philanthropy.
Over the past couple of years, the economy has resulted in an extraordinarily difficult retail environment, with brewpubs on the front lines and several salary classes declining.
A Note From the Editor
Jill Redding, Editor-in-Chief
This issue also includes most of our usual informative departments, plus brewery-generated news about the craft brewing community in the Brew News and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Captain Lawrence’s Scott Vaccaro.
Cheers, and we hope you enjoy this issue of The New Brewer.