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Diversity, Equity & Inclusion

Sub-categories:
Preventing Discrimination and HarassmentDiverse TalentDiverse ConsumersCommunity EngagementDEI LeadershipDEI Assessment

DEI Committee BA Mentorship Program DEI Mini-Grants Program

Cultivating diversity isn’t merely a feel-good effort; it is an increasingly important key to success in the craft beer community. The diversity best practices resources found below provide expert guidance to those businesses who wish to invest in diversity and inclusion, but may not know where to start.

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marketing-and-selling
  1. Seminar

How to Market and Sell to People Not Like You

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Kelly McDonald

If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not …Read More

business
  1. Seminar

It’s About More than Free Beer: Thinking Philanthropically about Inclusion, Equity and Diversity

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Dr. J. Nikol Jackson-Beckham

The Brewers Association has long recognized that independent craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism, and sponsorship of events. Whether they are raising awareness about current issues, raising funds for disaster relief, …Read More

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Craft Brewers Conference Seminar - Featured Image
  1. Seminar

Ignorance Is NOT Bliss: Workplace Investigations Basics

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Anne Rooney McCord, Elizabeth Rita, Scott Bowman

Understanding how to effectively handle workplace complaints and conduct competent investigations is essential in today’s world for every employer. Come to this fast-paced and engaging session led by Anne Rooney McCord and Elizabeth Rita of Denver’s Investigations Law Group to learn the basics …Read More

business
  1. Seminar

Girl-Bosses, Business and Beer

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Kim Jordan, Sarah Frey

Two female leaders. Two very different industries. What do they have in common? Success. Join Kim Jordan of New Belgium Brewing and Sarah Frey, “the pumpkin queen,” of Frey Farms for a discussion on entrepreneurship in today’s economic environment. Hear …Read More

business-model
  1. Seminar

From Sneaker Shops to Yarn Swaps: Making Community Partnerships to Cultivate Diversity

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Agustin Ruelas, Dr. J. Nikol Jackson-Beckham, Holli McPherson, Maggie Skinner, Mike Potter, Rebecca Sandidge, Ren Navarro, Toni Boyce

Independent brewers everywhere are committing to diversity and inclusion as a means of bringing new ideas and talent into their workforce, clarifying the values of their brand, and growing their reach and customer base. But the question, “where do we …Read More

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Attracting a More Diverse Fan Base Janel Jackson Beckham 1200x627

Attracting a More Diverse Fan Base

While the composition of regional marketplaces varies significantly, current data reveals that certain demographic groups are nearly universally underrepresented among the craft beer industry’s consumers.Read More

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Director of Social Impact

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine’s Beer Person of the Year. Today, Jackson-Beckham leads the Brewers Association's social impact efforts in diversity, equity, and inclusion, member and community engagement, high-ROI philanthropy, and association accountability.

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