It’s About More than Free Beer: Thinking Philanthropically about Inclusion, Equity and Diversity

Craft Brewers Conference 2019
Location: Denver, Colorado
Speakers: Dr. J. Nikol Jackson-Beckham

The Brewers Association has long recognized that independent craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism, and sponsorship of events. Whether they are raising awareness about current issues, raising funds for disaster relief, taking a stand in a public debate, or endorsing a cause, independent brewers cultivate authentic connections with the communities they serve as a result of their philanthropic activities. This seminar encourages attendees to take an inclusion and equity-driven approach to philanthropic activities to expand the reach of values-driven programs and to support the goal of diversifying craft beer fans, hands, and brands.

Learning Objectives:

  • Gain insights into some trends in the philanthropic activities of the craft brewing industry as a whole
  • Provide a framework for reimagining brewery-community relationships
  • Hear guidance for using philanthropic activity as a central piece of diversity and inclusion efforts