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Company Culture

The craft beer industry involves unique challenges and opportunities when it comes to company culture. From establishing your staff alcohol policy to cultivating a safe and positive workplace, the resources in this section will help you learn best practices for making your brewery a great place to work.

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Displaying results 11-20 of 39

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Engagement with Front-of-House Staff

Guidance on building a taproom staff and brewery experience to engage customers and keep them coming back for more.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Supporting Sobriety in the Brewing Industry supporting sobriety in the brewing industry 1200x628 1

Supporting Sobriety in the Brewing Industry

Create an inclusive and fun environment for all of your team members, regardless of their beverage preferences, by utilizing the recommendations in this guide to Supporting Sobriety in the Brewing Industry.Read More

Link to author biography
Human Resources Partner

Holly Haslam recently joined the Brewers Association as the Human Resources (HR) Partner. Originally from the Great Beer State of Michigan, she moved to Colorado in 2019 with her husband and dog. With a Bachelor's degree in Psychology and Substance Abuse Prevention, Education, and Treatment from Central Michigan University, she went on to pursue her Master's degree in Business Administration with an emphasis in Human Resource Management at the University of Northern Colorado. Additionally, Holly volunteers her time with the Boulder Area HR Association (BAHRA) as their Vice President of Programming. With experience introducing HR functions, employee engagement initiatives, and training and advancement programs to companies, she specializes in helping small organizations build systems that aid in employee professional development and retention. Holly utilizes the insight and experience she has gained working within small organizations to equip breweries with the knowledge and resources needed to take care of their most valuable assets—their people!

See Holly Haslam's Articles

mobile playlist icon Staff Engagement and Retention woman pouring beer in modern taproom staff engagement and retention 1200x628 1

Staff Engagement and Retention

Resources and best practices for breweries to engage employees, build healthy company culture, set managers up for success, and retain staff.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

mobile playlist icon Staff Training, Knowledge and Expectations taproom staff training playlist 1200x800

Staff Training, Knowledge and Expectations

Guidance on taproom staff training, knowledge, and expectations to best represent your business and brand.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

mobile playlist icon Taproom Atmosphere and Culture Taproom Atmosphere Culture 1200x628 1

Taproom Atmosphere and Culture

The atmosphere and culture of a taproom is part of its overall brand. This playlist provides helpful resources to establish your taproom feel.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
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The New Brewer: Workforce Challenges Issue

Crafting Culture

Chris Deferio

Many companies, while priding themselves on great products, neglect the hard work of fostering a great workplace. Does your craft product come from a craft culture?

business
  1. Seminar

Crafting Culture: Tapping into the Needs of Your Staff

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Chris Deferio

As craft beverage professionals we obsess over the drink we love. Its history, nuances, and culture are all part of why we are passionate and driven to tend to the details so it can reach its full potential under our …Read More

Craft Brewers Conference Seminar - Featured Image
  1. Seminar

The Unthinkable Has Happened: Finding Your Way After Harassment, Discrimination, or Abuse Has Changed Everything

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Dr. J Jackson-Beckham

Available organizational training, resources, and education that addresses harassment, discrimination, and abuse in the workplace overwhelmingly focuses on policy and prevention. But what happens when prevention efforts and organizational policies aren’t enough? What do you do when you or one …Read More

Displaying results 11-20 of 39
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