Beer as a Force for Good: Balancing Purpose and Profit through B Corp Certification

Craft Brewers Conference 2022
Location: Minneapolis, Minnesota
Speakers: Ally Hellenga

What is a B Corp™? According to B Lab—a third party certification board—B Corporations are businesses that meet the highest standards of verified social and environmental performance, those who work to balance profits and purpose.

As the B Corp movement gains popularity within the craft beer industry—see Allagash, North Coast, The Alchemist—join Ally Hellenga from Creature Comforts Brewing Co. to learn what it means to become a business that is, certifiably, a force for good. Whether or not you’re working toward certification currently, this crash course will help you understand what B Corps are, why they matter, and how your brewery can take the first step toward certification.

Learning Objectives:

  • B’
  • Introduced – Unpacking the B Corp movement ‘
  • B’
  • Certified – Navigating the assessment process ‘
  • B’
  • a Force for Good – Next steps in joining the B Corp community

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