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The New Brewer: Sales & Marketing Issue

The S Curve of Craft Beer

It’s hard not to notice some echoes of the classic S-shape in the graph of craft beer market share. What would a diffusion model project for the next five to 10 years?

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The New Brewer: Industry Review Issue

Craft’s Growth Acceleration

Good times returned to the U.S. beer industry in 2012, and great times continued for the vast majority of Americas 2,347 craft breweries.

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The New Brewer: Industry Review Issue

Imports & Large Breweries

The big brewers in 2011 seem to have woken up and at least have recognized the challenges posed by craft beer, spirits, wine, and non-alcoholic energy drinks.

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The New Brewer: Industry Review Issue

Regionals

Almost every regional craft brewery seems to have either undergone a major expansion or has drawn up blueprints for a build-out. Also, 11 more breweries joined the category.

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The New Brewer: Industry Review Issue

Micros

In 2011, the headlines were about new local breweries, ongoing growth, and the hundreds of breweries in planning. The sheer number has become a conversation itself.

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The New Brewer: Brewpubs Issue

What Does Your Beer Really Cost?

If you don’t have a clear view of the cost of your beer, you may be pouring dollars down the drain. A well-established cost analysis will provide invaluable data.

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The New Brewer: Industry Review Issue

A Banner Year for Craft

Two hundred and fifty breweries opened in the United States in 2011, providing one of many bright spots in a year in which craft brewer volumes grew 13%.

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The New Brewer: Managing Growth Issue

Craft Beer’s Economic Resilience

Given the continuing economic doldrums and persistently high unemployment since 2009, it might be easy to start thinking of craft beer as “recession-proof.” But is it?

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The New Brewer: Managing Growth Issue

The Road Now Taken

It isn’t too great a leap to wonder whether contracts could prove to be the lifeblood of the next wave of craft growth, or at least play a more significant role going forward.

Displaying results 51-60 of 67