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The New Brewer: Sales & Marketing Issue

The S Curve of Craft Beer

It’s hard not to notice some echoes of the classic S-shape in the graph of craft beer market share. What would a diffusion model project for the next five to 10 years?

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The New Brewer: Industry Review Issue

Craft’s Growth Acceleration

Good times returned to the U.S. beer industry in 2012, and great times continued for the vast majority of Americas 2,347 craft breweries.

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The New Brewer: Brewpubs Issue

What Does Your Beer Really Cost?

If you don’t have a clear view of the cost of your beer, you may be pouring dollars down the drain. A well-established cost analysis will provide invaluable data.

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The New Brewer: Managing Growth Issue

Room to Grow

New breweries are popping up nationwide almost every week now. But the real news in this wave of recent growth may actually be that the “old breweries” are getting bigger.

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The New Brewer: Managing Growth Issue

Sounding Retreat

During the late 1990s, when craft beer growth slowed to single digits, many breweries who branched out into distant territories now find that they overextended themselves.

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The New Brewer: Managing Growth Issue

The Road Now Taken

It isn’t too great a leap to wonder whether contracts could prove to be the lifeblood of the next wave of craft growth, or at least play a more significant role going forward.

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The New Brewer: Managing Growth Issue

Craft Beer’s Economic Resilience

Given the continuing economic doldrums and persistently high unemployment since 2009, it might be easy to start thinking of craft beer as “recession-proof.” But is it?

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The New Brewer: Industry Review Issue

A Banner Year for Craft

Two hundred and fifty breweries opened in the United States in 2011, providing one of many bright spots in a year in which craft brewer volumes grew 13%.

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The New Brewer: Industry Review Issue

Micros

In 2011, the headlines were about new local breweries, ongoing growth, and the hundreds of breweries in planning. The sheer number has become a conversation itself.

Displaying results 61-70 of 77