
The Brewpubs Committee’s Guide to Great Service Series
Learn how to implement or improve a service program geared towards enhancing the customer experience at your brewpub or taproom.Read More
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
Brewpubs face the unique challenge of brewing quality beer while also running and operating a successful restaurant. Explore these resources, including our Beer Server Training Manual, to help your brewpub make great beer that pairs well with the food you serve. Learn best practices for training and retaining your staff, strategies for properly pairing beer and food, and ways to attract, excite and keep your customers coming back for more.
Learn how to implement or improve a service program geared towards enhancing the customer experience at your brewpub or taproom.Read More
Despite difficult conditions, the brewpub business model still presents a wealth of opportunities unavailable to production breweries and even satellite sampling spaces.
For the May/June 2025 The New Brewer, we present our annual Industry Review issue. The issue provides an overview of the performance of craft breweries in 2024, which saw the overall segment down 4%. It includes in-depth analysis of each segment including brewpubs, taprooms, microbreweries, regional breweries, and large breweries/imports. Read More
This issue is brought to you by Pentair Haffmans
Scott Metzger of Freetail Brewing Co in San Antonio, TX offers advise on how to "Establishing an effective beer costing program in the Brewpub". Read More
Explore the arc of Dry January over time, understand what to expect this year, and discover strategies to make your way through successfully.Read More
The Brewers Association has put together some guidelines for breweries to follow when playing recorded or live music in their establishments.Read More
In these seminars, experts discuss strategies for menu building, cocktail design, non-alcohol options, and the financial benefits of adding food, offering practical advice for creating a memorable taproom experience.Read More
With a booming brewery scene in the U.S., competition is fierce, and quality standards are high. Sarah Jane Curran and Chef Stephen Toevs from Marriott Headquarters discuss strategies for breweries to enhance their food and beverage menus, covering food menu building, cocktail design, and non-alcoholic options for profitability.Read More
Breweries are recognizing the importance of offering more than just great beer, with food becoming a key aspect of the taproom experience. This session explores the benefits of adding food, financial considerations, and insights from breweries that have successfully implemented food options, offering practical advice for enhancing taproom profitability and memorability.Read More
Some of the most important issues for on-premise breweries are simply about hospitality—how can you continue to make meaningful connections with your visitors to keep them coming back for more? This playlist includes topics on enhancing your customer experience, training taproom staff, building programs for successful events, and maintaining customer engagement.Read More
Hosting events at taprooms creates opportunities for breweries to engage with their customer base in fun and meaningful ways. These seminars from the 2024 Craft Brewers Conference focus on tactics to maintain successful customer engagement.Read More