Insights & Analysis Archives

Insights & Analysis

Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from two of the craft brewing industry’s top economists, Dr. Bart Watson and Matt Gacioch.

Statistics & Trends

Written By Bart Watson , President & CEO

President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

Written By Matt Gacioch , Staff Economist

Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

Displaying results 11-20 of 196

9 Things Breweries MUST Know About Today’s Consumers

September 30, 2025

Consumer habits are shifting fast, and breweries need to keep up. Understanding these shifts isn’t just good business, it can be the key to staying relevant in a rapidly-evolving beverage landscape.Read More

Woman serving beer over bar to empty bar seats.

Why Gen Z Isn’t Drinking Your Beer (And What You Can Do About It)

September 16, 2025

Gen Z is transforming the alcohol market, spending less overall yet shaping trends with their unique preferences. They seek authenticity, moderation, and flavors that go beyond craft beer stereotypes, while rejecting messaging that feels forced or outdated. Read More

Beertender in sunglasses serving beer at bar

What the Latest Taproom Data Reveals

August 28, 2025

New data from thousands of craft breweries reveals surprising shifts in taproom consumer behavior that could impact brewery bottom line.Read More

As Dining Shifts, Draught Beer Takes a Hit

August 18, 2025

The shift from full-service to non-full-service restaurants has cut into draught volumes.Read More

woman considering beer sample in taster flight

Inside Voices: 2025 Consumer Survey

July 14, 2025

"Well, what do you think?" It’s a simple question that you and your staff probably ask a hundred times a day after sliding a taster across the bar to a thirsty patron. At which point, that customer will give you a thumbs up or thumbs down. Now, imagine you could jump fully into that patron’s head to understand what they really think.Read More