Insights & Analysis

Learn about craft brewery trends, including beer styles, packaging, brewery business models, demographics, and more from the craft brewing industry’s top economist, Dr. Bart Watson.

Brand Level Growth Shows Future Challenges

Most of what I write about involves grand category averages. What determines category growth or decline, however, happens at a lower, brand level of aggregation. To that end, I decided to see how individual brands–both …More

Marijuana and the Beer Industry

There have been some reports in recent weeks which suggest that marijuana legalization is creating some drag on beer sales in states like Colorado, Washington, and Oregon (and there have also been reports arguing the …More

Premiumization, Prices, and Positioning

The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has …More

2016 GABF Medal Winners Analyzed

Another year, another record number of entries for the Great American Beer Festival (GABF) competition. Once again, all 50 states entered the competition with 19 states sending more than 100 entries—up from 18 states in 2015. In …More

Has the Slowdown in Growth Continued?

Q3 Update The mid-year production survey made clear that craft brewing growth has slowed in 2016, but did that deceleration continue in the third quarter of the year? The answer is complicated, and illustrates the difficulty in nailing …More