1. Insights & Analysis

What Consumers Want: Harris Poll Consumer Survey 2024

Link to article woman selecting beer from a taproom cooler
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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

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Step into the mind of craft beer (and other beverage alcohol) consumers to uncover what they're drinking, and where and why they're drinking it.

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