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Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from the craft brewing industry’s top economist, Dr. Bart Watson.
The data below provides a deeper dive into onsite sales by brewery type and business size. I’ve included both 2016 and 2017 data. The changes between those two years should be interpreted with some caution, as they may result either …Read More
With the annual release of craft brewing growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re interested in the larger …Read More
Because of the easy availability of scanner data, most of what we read about the industry comes from the off-premise. For craft, however, nearly 40% of its market occurs in the on-premise, a market which has been quite dynamic over …Read More
It’s been about a year since I last looked at craft beer packaging. Since that point, a lot has changed. The biggest shift has been the continued increase in share by cans. Although bottles still remain the majority of packaging …Read More
As the volume going directly through breweries has grown, so has the concern from traditional on-premise retailers and distributors as to the effects of breweries on their business. Let me start by saying that some of these concerns are valid …Read More
The last time I looked at styles, I spent some time looking at the general growth of style categories. This is probably one of the top two or three questions I receive; some variant of “how is X style doing?” …Read More
Happy October everyone! The end of Oktoberfest means it’s time for my favorite blog post of you year: analyzing the Great American Beer Festival (GABF) winners! Frequent readers of the Insights and Analysis section (you three know who you are), …Read More
One of the most common data requests from members concerns the demographics of craft beer drinkers (note to members: check out the recent Nielsen Power Hours for last of demographic data). For many breweries, however, they should also be asking …Read More
If you tuned into last week’s Power Hour, you may have heard the team from Nielsen share some of the data from our Craft Insights Panel (CIP) on why people visit breweries. You may have also seen the intriguing findings …Read More
The annual mid-year growth estimate is out, and at first glance it may seem like the industry headwinds are increasing, as small and independent brewers continue to see growth decelerate. That said, I think there are some good signs of …Read More
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