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Brewery Onsite Sales [Members Only Data]

The data below provides a deeper dive into onsite sales by brewery type and business size. I’ve included both 2016 and 2017 data. The changes between those two years should be interpreted with some caution, as they may result either …Read More

Behind the Data: 2017 Craft Brewing Growth Methodology

With the annual release of craft brewing growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re interested in the larger …Read More

Tasting Rooms are Part of the Solution

Because of the easy availability of scanner data, most of what we read about the industry comes from the off-premise. For craft, however, nearly 40% of its market occurs in the on-premise, a market which has been quite dynamic over …Read More

Cans and Bottles: Craft Beer Packaging Trends in 2017

It’s been about a year since I last looked at craft beer packaging. Since that point, a lot has changed. The biggest shift has been the continued increase in share by cans. Although bottles still remain the majority of packaging …Read More

Brewery Visits Add Occasions to Help Grow Beer Category

As the volume going directly through breweries has grown, so has the concern from traditional on-premise retailers and distributors as to the effects of breweries on their business. Let me start by saying that some of these concerns are valid …Read More

2017 GABF Medal Winners Analyzed

Happy October everyone! The end of Oktoberfest means it’s time for my favorite blog post of you year: analyzing the Great American Beer Festival (GABF) winners! Frequent readers of the Insights and Analysis section (you three know who you are), …Read More

Do You Know Who Buys Your Beer?

One of the most common data requests from members concerns the demographics of craft beer drinkers (note to members: check out the recent Nielsen Power Hours for last of demographic data). For many breweries, however, they should also be asking …Read More

The Demographics of Brewery Visitors

If you tuned into last week’s Power Hour, you may have heard the team from Nielsen share some of the data from our Craft Insights Panel (CIP) on why people visit breweries. You may have also seen the intriguing findings …Read More

An Inside Look at Mid-Year Craft Beer Growth Data

The annual mid-year growth estimate is out, and at first glance it may seem like the industry headwinds are increasing, as small and independent brewers continue to see growth decelerate. That said, I think there are some good signs of …Read More

Displaying results 31-40 of 112