Beer Distributor & Retailer Resources

Through the work of the Market Development Committee, the Brewers Association provides sales and marketing resources for distributors and retailers.

These resources are published on and in the BA Insider—a free, quarterly email publication specifically for distributor members. Topics include SKU proliferation, category and seasonal beer management, draught quality best practices, and more!

Purchase Habits of Non-Millennial Craft Beer Drinkers

Much has been written about the purchase habits of millennials in recent years, but they still represent only 40 percent of craft beer drinkers. As brewers and distributors, it is critical we continue marketing effectively to both Generation X and baby boomers as well, who collectively account for more than …More

Brewers Association

4 Reasons to Execute a Seasonal Beer Program

Seasonal beers have been a driver of new drinkers, excitement, and innovation in the craft beer segment for 25 years. 2017 was a tough year for some brands and beer segments, leading some to believe …More

Brewers Association

Build a Better Beer List: To Rotate or Not to Rotate

Although beer tap rotation has become all the rage, hard evidence shows that accounts need to think more strategically about building a beer list by looking at what fits a consumer’s occasions, how much rotation …More

Brewers Association

Other Resources


Tools Articles

The BA acknowledges the importance of well-informed distributor and retailer tiers and therefore with the assistance of the Market Development Committee, has compiled these resources to further craft beer development.