Distributor & Retailer Resources

Here are a few quick and easy tools for beer distributors and retailers to help increase or advance their knowledge of craft beer and the industry.

6 Characteristics of Millennial Beer Drinkers You Need to Know

As brewers and distributors, we all seek to appeal to the millennials, who make up about 25 percent of the total U.S. population and the entirety of the coveted 21-35 year-old beer drinkers segment. Millennials, also known as Generation Y, include those who were born in the 1980s through the early 2000s. …More

Brewers Association

Two Important Steps for Proper Beer Presentation

The U.S. has unfortunately fallen behind other countries in terms of beer presentation. Small and independent craft brewers devote a lot of time, effort and resources to make the best possible beer for consumers. Ingredients …More

Brewers Association

Key Qualities in Craft Brewer-Wholesaler Relationships

While all craft breweries take great care in selecting distributors to handle their brands, the criteria they use can vary greatly depending upon the brewery’s size. There are obviously common desirable characteristics among wholesalers for …More

Brewers Association

BA Insider Newsletter

BA Insider CoverThe BA Insider is a free quarterly email publication specifically for Brewers Association distributor members. Articles are also published in this section of BrewersAssociation.org.

Topics discussed are selected with a distributor audience in mind and are meant to increase awareness and ease of access to Brewers Association resources and news. Topics include: SKU proliferation, category management, quality and more.

Other Resources

Education

There are additional resources for distributors in the Resources section of this site.

Tools

CraftBeer.com Articles

The BA acknowledges the importance of well-informed wholesale and retail tiers and therefore, with the assistance of the Market Development Committee, has compiled resources to further the craft beer development of these tiers.