Through the work of the Market Development Committee, the Brewers Association provides sales and marketing resources for distributors and retailers.
These resources are published on BrewersAssociation.org and in the BA Insider—a free, quarterly email publication specifically for distributor members. Topics include SKU proliferation, category and seasonal beer management, draught quality best practices, and more!
Seasonal beers have been a driver of new drinkers, excitement, and innovation in the craft beer segment for 25 years. 2017 was a tough year for some brands and beer segments, leading some to believe …More
Although beer tap rotation has become all the rage, hard evidence shows that accounts need to think more strategically about building a beer list by looking at what fits a consumer’s occasions, how much rotation (if any) is right for their account, and their demographic mix. As every retailer is …More
In June, the Brewers Association rolled out a new seal designed to help craft drinkers differentiate which beers on the shelf or on tap are from small and independent brewers. As the membership organization dedicated …More
By Jason McMackins Brewery reps are typically the largest investment in sales support for craft beer suppliers. Most distributors require in-market sales rep support as part of the market plan prior to taking on new suppliers. …More
The BA acknowledges the importance of well-informed distributor and retailer tiers and therefore with the assistance of the Market Development Committee, has compiled these resources to further craft beer development.