Through the work of the Market Development Committee, the Brewers Association provides sales and marketing resources for distributors and retailers.
These resources are published on BrewersAssociation.org and in the BA Insider—a free, quarterly email publication specifically for distributor members. Topics include SKU proliferation, category and seasonal beer management, draught quality best practices, and more!
Although much of the press in the past year has focused on headwinds, the craft beer category may actually be in a much more positive position than many people realize.
Much has been written about the purchase habits of millennials in recent years, but they still represent only 40 percent of craft beer drinkers. As brewers and distributors, it is critical we continue marketing effectively to both Generation X and baby boomers as well, who collectively account for more than …More
Seasonal beers have been a driver of new drinkers, excitement, and innovation in the craft beer segment for 25 years. 2017 was a tough year for some brands and beer segments, leading some to believe …More
Although beer tap rotation has become all the rage, hard evidence shows that accounts need to think more strategically about building a beer list by looking at what fits a consumer’s occasions, how much rotation …More
- There are additional resources for distributors in the Beer Distributor & Retailer Resources section of this site.
The BA acknowledges the importance of well-informed distributor and retailer tiers and therefore with the assistance of the Market Development Committee, has compiled these resources to further craft beer development.