Beer Distributor & Retailer Resources

Through the work of the Market Development Committee, the Brewers Association provides sales and marketing resources for distributors and retailers.

These resources are published on BrewersAssociation.org and in the BA Insider—a free, quarterly email publication specifically for distributor members. Topics include SKU proliferation, category and seasonal beer management, draught quality best practices, and more!

4 Reasons to Execute a Seasonal Beer Program

Seasonal beers have been a driver of new drinkers, excitement, and innovation in the craft beer segment for 25 years. 2017 was a tough year for some brands and beer segments, leading some to believe …More

Brewers Association

Build a Better Beer List: To Rotate or Not to Rotate

Although beer tap rotation has become all the rage, hard evidence shows that accounts need to think more strategically about building a beer list by looking at what fits a consumer’s occasions, how much rotation (if any) is right for their account, and their demographic mix. As every retailer is …More

Brewers Association

Providing a Boost to Brewery Reps

By Jason McMackins Brewery reps are typically the largest investment in sales support for craft beer suppliers. Most distributors require in-market sales rep support as part of the market plan prior to taking on new suppliers. …More

Brewers Association

Other Resources

Education

There are additional resources for distributors in the Resources section of this site.

Tools

CraftBeer.com Articles

The BA acknowledges the importance of well-informed distributor and retailer tiers and therefore with the assistance of the Market Development Committee, has compiled these resources to further craft beer development.