Forum
Committee
Hosting and Marketing Five-Star Private Events
Learn proven strategies for smoothly hosting private brewery events—setting clear expectations, communication templates, and event planning tools.Read More
Displaying results 1-10 of 178
Sales & Marketing
For the September/October 2025 The New Brewer, we present our annual Sales & Marketing issue. The issue includes topics such as focusing on taproom hospitality; multi-channel sales prospecting; marketing to traditional media; and how craft breweries are riding out business uncertainty from tariffs and other challenges. Read More
This issue is brought to you by Great American Beer Festival
Creating More Memorable & Profitable Taproom Experiences
A taproom experience is not only about making quality beer; it’s also about creating an inviting atmosphere that engages everyone. When you combine quality beer, engaging staff, and a welcoming environment, you create a “wow” experience.Read More
Draught Beer Best Practices for Alternative Service Styles
This seminar explores various alternative draught beer pouring and serving techniques that are used in today's craft beer market.Read More
Having a Sense for Sensory: Incorporating Sensory Training into Your Beer Education Portfolio
Learn practical strategies to implement taproom sensory training—staff and customers—using tools, partnerships, and hands‑on flavor exercises.Read More
Making Up for the Gap: How To Plant, Grow and Maintain a Flourishing Events Program in Your Taproom
Taproom events like private parties and ticketed gatherings offer high-margin revenue opportunities for breweries.Read More
Managing Draught Line Loss and Improving the Efficiency of Your Draught System
Learn to maintain a profitable, efficient draught system that ensures quality pours, reduces waste, and supports brand changes.Read More
Master Beer & Food Pairing to Deliver Memorable Customer Experiences
Learn to confidently pair beer with food, avoid common mistakes, and enhance customer experience and sales.Read More
Inside Voices: 2025 Consumer Survey
"Well, what do you think?" It’s a simple question that you and your staff probably ask a hundred times a day after sliding a taster across the bar to a thirsty patron. At which point, that customer will give you a thumbs up or thumbs down. Now, imagine you could jump fully into that patron’s head to understand what they really think.Read More
Displaying results 1-10 of 178
Resource Hub