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Water as a Hospitality Tool
The New Brewer: Sales & Marketing

Freely Given

Access to water is both a basic human right and a universally understood sign of hospitality. In craft brewery taprooms, water can help create a sense of belonging.

mobile playlist icon CBC 2024 Beer & Food Seminars glasses of beer with a charcuterie board

CBC 2024 Beer & Food Seminars

In these seminars, experts discuss strategies for menu building, cocktail design, non-alcohol options, and the financial benefits of adding food, offering practical advice for creating a memorable taproom experience.Read More

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A Full Pour: How To Build Out Food and Beverage Menus to Create a More Inviting Space and Drive Profits

With a booming brewery scene in the U.S., competition is fierce, and quality standards are high. Sarah Jane Curran and Chef Stephen Toevs from Marriott Headquarters discuss strategies for breweries to enhance their food and beverage menus, covering food menu building, cocktail design, and non-alcoholic options for profitability.Read More

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Who’s Hungry? Strategies for Adding Food to Your Taproom

Breweries are recognizing the importance of offering more than just great beer, with food becoming a key aspect of the taproom experience. This session explores the benefits of adding food, financial considerations, and insights from breweries that have successfully implemented food options, offering practical advice for enhancing taproom profitability and memorability.Read More

mobile playlist icon CBC 2024 Taproom Atmosphere & Hospitality Seminars Urban South taproom

CBC 2024 Taproom Atmosphere & Hospitality Seminars

Some of the most important issues for on-premise breweries are simply about hospitality—how can you continue to make meaningful connections with your visitors to keep them coming back for more? This playlist includes topics on enhancing your customer experience, training taproom staff, building programs for successful events, and maintaining customer engagement.Read More

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Creating Your Culture with Radical Hospitality

Implementing "radical hospitality" fosters a culture where guests see your taproom as a welcoming "third place." By inviting them to be part of your brewery's story and providing curated spaces and amenities, you cultivate loyal regulars who become effective brewery ambassadors, boosting revenues and guest retention significantly.Read More

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Engaging Brewery Staff and Customers Through Beer Education

Craft beer has shifted from obscurity to abundance, posing a challenge for new drinkers in navigating vast choices. This panel explores modern beer education approaches for enthusiasts and casual consumers alike. Speakers discuss tools for customers and staff to appreciate beer diversity, fostering employee engagement and customer excitement.Read More

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School Is Always in Session: Actively Integrating Beer Education in the Taproom

This seminar emphasizes the importance of beer education in taprooms. Four beer educators share strategies for integrating education into the taproom experience for staff and customers. They offer tangible examples and tips for maintaining educational priorities, even through staff turnover, ensuring it becomes ingrained in brewery culture.Read More

Displaying results 1-10 of 166