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With a booming brewery scene in the U.S., competition is fierce, and quality standards are high. Sarah Jane Curran and Chef Stephen Toevs from Marriott Headquarters discuss strategies for breweries to enhance their food and beverage menus, covering food menu building, cocktail design, and non-alcoholic options for profitability.Read More
Breweries are recognizing the importance of offering more than just great beer, with food becoming a key aspect of the taproom experience. This session explores the benefits of adding food, financial considerations, and insights from breweries that have successfully implemented food options, offering practical advice for enhancing taproom profitability and memorability.Read More
CBC 2024 Taproom Atmosphere & Hospitality Seminars
Some of the most important issues for on-premise breweries are simply about hospitality—how can you continue to make meaningful connections with your visitors to keep them coming back for more? This playlist includes topics on enhancing your customer experience, training taproom staff, building programs for successful events, and maintaining customer engagement.Read More
Implementing "radical hospitality" fosters a culture where guests see your taproom as a welcoming "third place." By inviting them to be part of your brewery's story and providing curated spaces and amenities, you cultivate loyal regulars who become effective brewery ambassadors, boosting revenues and guest retention significantly.Read More
Craft beer has shifted from obscurity to abundance, posing a challenge for new drinkers in navigating vast choices. This panel explores modern beer education approaches for enthusiasts and casual consumers alike. Speakers discuss tools for customers and staff to appreciate beer diversity, fostering employee engagement and customer excitement.Read More
This seminar emphasizes the importance of beer education in taprooms. Four beer educators share strategies for integrating education into the taproom experience for staff and customers. They offer tangible examples and tips for maintaining educational priorities, even through staff turnover, ensuring it becomes ingrained in brewery culture.Read More
This seminar explores how various sensory elements in a taproom impact the flavor experience even before a drink is served. It delves into the influence of music, decor, and ambiance on taste perception, backed by scientific research and industry success stories. Participants will learn to enhance customer satisfaction by optimizing sensory experiences.Read More
This seminar offers taproom management staff strategies for creating engaging events and programs tailored to their brewery's space, staff, and brand. It covers the four pillars of programming and entertainment, provides a guide for event considerations, and shares examples and ideas for implementation. Panel speakers offer insights for seamless event planning and execution.Read More
Owned premise sales offer breweries higher profit margins and brand control but entail significant initial and ongoing costs. The concept of a "10x10 taproom" proposes investing in event-based taprooms rotating across locations instead of new brick-and-mortar sites.Read More
CBC 2024 Events Seminars
Hosting events at taprooms creates opportunities for breweries to engage with their customer base in fun and meaningful ways. These seminars from the 2024 Craft Brewers Conference focus on tactics to maintain successful customer engagement.Read More
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