What Consumers Want: Harris Poll Consumer Survey 2024
Step into the mind of craft beer (and other beverage alcohol) consumers to uncover what they're drinking, and where and why they're drinking it.Read More
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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Step into the mind of craft beer (and other beverage alcohol) consumers to uncover what they're drinking, and where and why they're drinking it.Read More
Step into the mind of the craft beer (and beyond) consumer with results from the 2024 Craft Insights Panel survey conducted by Harris Poll.Read More
How has pint pricing been affected in an inflationary economy? Explore magnitude, regional variation, and rate of craft brewery pricing changes in part two of this Onsite Trends series.Read More
Sales dynamics are evolving rapidly in modern taprooms and brewpubs. Keep up with part one of this series exploring draught-retail mix, item category sales breakdown, and average tab size. Your customers are speaking to you through data. Are you listening?Read More
For the May/June 2024 The New Brewer, we present our annual Industry Review issue, analyzing how each segment of the craft brewing industry fared in 2023, along with large breweries and imports. Craft beer production was down 1% as breweries operate in an increasingly competitive environment.Read More
This issue is brought to you by Great American Beer Festival®
The challenges for craft brewers keep evolving. The craft brewing industry was down 1% in 2023 as breweries operate in an increasingly competitive environment.
Microbreweries, which suffered the biggest decline among categories in 2023, are trying to strike a balance between maximizing volume and growing thoughtfully.
Despite myriad challenges, many brewpubs and brewpub groups are managing to survive and, in some cases, even thrive behind rock-solid brands and innovative solutions.
Taprooms, which were down 2.4% by volume in 2023, are tapping into their ability to connect with community as they navigate craft brewing’s challenges.
The Regionals category grew 1% as it adjusted to a changing beerscape and courted a new generation of drinkers that is gravitating toward health-conscious choices.