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Statistics & Trends

No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.

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Displaying results 51-60 of 292

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More Brewery Visit Data Suggest Customers Are Visiting Less But Spending More Social

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More

At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Craft Is Vital to Beer Selection ba insider hero

Craft Is Vital to Beer Selection

See why craft is still a critical part of any beer retailer's assortment as a profit driver, basket builder, and source of retailtainment.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development Committee's Articles

Can E-Commerce Break the Tyranny of Space? e commerce insights hero

Can E-Commerce Break the Tyranny of Space?

What does the future look like for the long tail of beer? Bart Watson thinks through the reasons it's hard to find a clear answer right now.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Beverage Alcohol Consumption Tracks Demographic and Economic Changes stable bev alcohol hero4

Beverage Alcohol Consumption Tracks Demographic and Economic Changes

Media reports on beverage alcohol often use data in inconsistent or misleading ways to tell a narrative. To demonstrate, Bart Watson looks at the the demographic and economic factors driving beverage alcohol consumption over the past 20 years.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Independent Craft Brewer Seal Steadily Gaining Awareness independent craft brewer seal gaining awareness hero

Independent Craft Brewer Seal Steadily Gaining Awareness

Thousands of brewers have invested in the independent craft brewer seal, and their collective efforts are starting to show results.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Data on Brewery Closing Times During Reopening hours post hero

Data on Brewery Closing Times During Reopening

The Brewers Association has compiled a list of brewery closing times using the Google Maps API and our database. Here is the aggregated data.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Much Ado About Seltzer seltzer insights hero

Much Ado About Seltzer

Seltzer has skyrocketed. Some of that boost can be explained by the pandemic shifting volume into off-premise, but it appears there may be a lot more going on.Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Displaying results 51-60 of 292
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