Micros
Microbreweries, which suffered the biggest decline among categories in 2023, are trying to strike a balance between maximizing volume and growing thoughtfully.
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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Microbreweries, which suffered the biggest decline among categories in 2023, are trying to strike a balance between maximizing volume and growing thoughtfully.
Despite myriad challenges, many brewpubs and brewpub groups are managing to survive and, in some cases, even thrive behind rock-solid brands and innovative solutions.
Taprooms, which were down 2.4% by volume in 2023, are tapping into their ability to connect with community as they navigate craft brewing’s challenges.
The Regionals category grew 1% as it adjusted to a changing beerscape and courted a new generation of drinkers that is gravitating toward health-conscious choices.
The year 2023 marked the steepest volume decline on record for the industry, with the largest decline from a single brewer and single brand in modern U.S. history.
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In this BA Collab Hour, 3 Tier Beverages digs into summer-to-date trends with NielsenIQ data to discuss how craft is fairing in 2023.Read More