Purchase Habits of Non-Millennial Craft Beer Drinkers
As brewers and distributors, it is critical that we market effectively to non-millennials, who account for more than 55% of craft drinkers today.Read More
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What California’s State Data Indicates About Brewery Business Models
Of all the state excise tax data sets, the California production data is perhaps the deepest and richest. Not only does it encompass more than 700 breweries, it also breaks out the production of those breweries by type (keg/case/tavern use/export), …Read More
Shifting Demographics Among Craft Drinkers
What are the demographics of craft lovers and how have those changed in recent years? As craft beer has grown, the total population of craft drinkers has certainly grown too, but has it diversified? How? Where? Before we delve into these …Read More
Craft Drinkers by DMA and Gender
This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, …Read More
Early 2018 Beer Style Trends
We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that Paul Gatza and I mentioned …Read More
Brewers Association Brewery Production Data FAQ
The new members only brewery production data spreadsheet is now posted on the Brewery Production page in the statistics section of the website. The “Brewery Data” file contains brewery control group production data and state data from the years 2011-2017. The …Read More
Analyzing 2017 Craft Brewery Growth
Recently, I outlined the mechanics of coming up with our small and independent craft brewery growth numbers. Today, I want to delve a bit deeper into those numbers and try to describe the changing nature of craft growth in 2017. …Read More
Brewery Onsite Sales [Members Only Data]
The data below provides a deeper dive into onsite sales by brewery type and business size. I’ve included both 2016 and 2017 data. The changes between those two years should be interpreted with some caution, as they may result either …Read More
Behind the Data: 2017 Craft Brewing Growth Methodology
With the annual release of craft brewing growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re interested in the larger …Read More
Tasting Rooms are Part of the Solution
Because of the easy availability of scanner data, most of what we read about the industry comes from the off-premise. For craft, however, nearly 40% of its market occurs in the on-premise, a market which has been quite dynamic over …Read More
Displaying results 91-100 of 181
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