As craft beer continues to rise, so does the amount of data to digest. The ever-present question is, "Who is the craft beer lover and what makes them tick?"
Today’s Craft Beer Lovers: Millennials, Women and Hispanics

Julia Herz is the Executive Director of the American Homebrewers Association. Prior to that Herz was the Craft Beer Program Director for the Brewers Association (BA) and Publisher of CraftBeer.com (2007-2020). As one of the main advocates behind U.S. craft breweries, she has been a source to thousands of media outlets, including the Food Network, National Public Radio, American Public Media's Splendid Table, Sirius/XM, CNBC Squawk Box and Closing Bell, Fox News, and GMA Live. Herz is a Beer Judge Certification Program (BJCP) certified beer judge, an award-winning homebrewer, Advanced Cicerone®, a lead architect of the BA national beer holidays, the Independent Craft Brewer Seal, and BA diversity and inclusion efforts and more. Herz is the co-author of Beer Pairing: The Essential Guide from the Pairing Pros (Voyageur Press 2015). A graduate of the University of South Florida with a degree in Broadcast Journalism, she worked at CNN in Washington D.C early in her career. She is married, has two children, and lives in Lyons, Colorado.
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