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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Much has been written about the rise of “own-premise” (i.e., at the brewery sales) over the past year. As seen from the TTB premises use number, own-premise sales have exploded in recent quarters. So how large have these sales gotten, …Read More
With the annual release of our growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re interested in the larger Beer …Read More
One of the most frequent data requests I’ve been getting recently relates to packaging. As with everything in craft, packaging is an area where change is the constant, so older analyses quickly go out of date. Packaging is also an area where …Read More
I’ve been asked by a couple of BA members about my predictions for style trends in 2017. Let me start by saying that figuring out what other people will like in the future is pretty darn hard. Rather than looking …Read More
Most of what I write about involves grand category averages. What determines category growth or decline, however, happens at a lower, brand level of aggregation. To that end, I decided to see how individual brands–both new and existing–performed in 2016. …Read More
There have been some reports in recent weeks which suggest that marijuana legalization is creating some drag on beer sales in states like Colorado, Washington, and Oregon (and there have also been reports arguing the opposite). Although I don’t purport …Read More
The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has seen, as the dominant brands …Read More
Q3 Update The mid-year production survey made clear that craft brewing growth has slowed in 2016, but did that deceleration continue in the third quarter of the year? The answer is complicated, and illustrates the difficulty in nailing down any sector-wide statistics in …Read More
I’ve written extensively about the importance of taprooms for many breweries’ business models. What I’ve never written before is how important they are becoming for overall craft growth. Through the first six months of the year, the TTB recorded 851,142 …Read More
Despite a decade of success, I STILL get calls asking if the current growth in the craft industry is a bubble. Since apparently no number of “non-bubble” posts can dispel this notion, for this post I decided to take a …Read More
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