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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
The 2025 Great American Beer Festival is in the books—but the story doesn’t end with the awards ceremony. From coast to coast, the data reveals fascinating patterns across states, styles, and brewery types.Read More
What does the average craft brewery’s benefits package really look like? The Brewers Association’s latest Salary & Benefits Benchmarking Survey offers the answer.Read More
A recent New York Times opinion piece offered advice to what it claims is an ailing craft beer industry. In this data-backed response we break down the claims and add context from real industry trends. IPAs still dominate and wacky names aren’t the problem. Craft beer isn’t collapsing—it’s maturing. Dig into the data and see why this “death of craft” headline leaves something to be desired.Read More
Consumer habits are shifting fast, and breweries need to keep up. Understanding these shifts isn’t just good business, it can be the key to staying relevant in a rapidly-evolving beverage landscape.Read More
Gen Z is transforming the alcohol market, spending less overall yet shaping trends with their unique preferences. They seek authenticity, moderation, and flavors that go beyond craft beer stereotypes, while rejecting messaging that feels forced or outdated. Read More
New data from thousands of craft breweries reveals surprising shifts in taproom consumer behavior that could impact brewery bottom line.Read More
The shift from full-service to non-full-service restaurants has cut into draught volumes.Read More
To accompany the newly released 2025 Brewers Association Consumer Survey Data Sets, here is a short tutorial video on getting started.
Despite declines in volume and operating breweries, nearly half of respondents reported production growth—especially among small on-site models.Read More
"Well, what do you think?" It’s a simple question that you and your staff probably ask a hundred times a day after sliding a taster across the bar to a thirsty patron. At which point, that customer will give you a thumbs up or thumbs down. Now, imagine you could jump fully into that patron’s head to understand what they really think.Read More
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