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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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  1. Seminar

On-Premise Craft Data

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Bill Pecoriello

GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More

marketing-and-selling
  1. Seminar

Distribution Agreements and 3-Tier System

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Melinda Sellers, Burr & Forman LLP & Anda Lincoln, Funkwerks Inc.

This discussion will allow brewers, marketers and managers to understand various laws regarding distribution and advertising to better understand what steps they must take on the front end to protect their companies from liabilities and disputes. There will be opportunity …Read More

marketing-and-selling
  1. Seminar

Allies or Competitors

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Claudia Faulk, Additional panelists TBD

With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More

marketing-and-selling
  1. Seminar

Service IS Beer Sales!

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Paul Paz

In a brewpub, you know the WHAT (beer ingredients, flavors, styles, etc.) needed to train your staff about beer. Now learn HOW to train your service staff to be beer salespeople, from the new hire to the experienced staffer, with …Read More

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The New Brewer: Sales & Marketing Issue

The Importance of Trademark Clearance

Marc Sorini

In a collegial industry that prides itself on creative branding, how can you reduce the risk of getting into disputes with your neighbors over brand names?

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The New Brewer: Sales & Marketing Issue

Beyond Mug Clubs

Stan Hieronymus

Mug clubs are just as popular with the newest generation of beer drinkers as the previous. However, noteworthy variations on that theme can build a whole new community.

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