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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Displaying results 241-250 of 269
marketing-and-selling
  1. Seminar

Allies or Competitors

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Claudia Faulk, Additional panelists TBD

With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More

marketing-and-selling
  1. Seminar

Craft Beer Distributor Criteria

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Fred Matt

Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award. Read More

marketing-and-selling
  1. Seminar

Craft Continues its Ascent, But A Few Clouds Form on the Horizon

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Benj Stein

Craft Brew News (and Beer Marketer’s INSIGHTS) editor Benj Steinman takes a deep dive into the shifting competitive dynamics of the craft scene, analyzing its many ongoing successes as well as the emerging pressure points. Those include a growing number …Read More

business-model
  1. Seminar

Designing for Visitor Experience

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Paul Mills

Small and mid-size breweries increasingly have to meet a growing influx of beer tourists. The experience visitors now have goes beyond the tasting room to a more holistic adventure. This seminar explores how to design breweries or retrofit them to …Read More

business-model
  1. Seminar

On-Premise Craft Data

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Bill Pecoriello

GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More

Displaying results 241-250 of 269