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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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  1. Seminar

On-Premise Craft Data

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Bill Pecoriello

GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More

marketing-and-selling
  1. Seminar

Distribution Agreements and 3-Tier System

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Melinda Sellers, Burr & Forman LLP & Anda Lincoln, Funkwerks Inc.

This discussion will allow brewers, marketers and managers to understand various laws regarding distribution and advertising to better understand what steps they must take on the front end to protect their companies from liabilities and disputes. There will be opportunity …Read More

marketing-and-selling
  1. Seminar

Allies or Competitors

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Claudia Faulk, Additional panelists TBD

With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More

marketing-and-selling
  1. Seminar

Service IS Beer Sales!

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Paul Paz

In a brewpub, you know the WHAT (beer ingredients, flavors, styles, etc.) needed to train your staff about beer. Now learn HOW to train your service staff to be beer salespeople, from the new hire to the experienced staffer, with …Read More

marketing-and-selling
  1. Seminar

Drink Beer, Think Food: Crafting Beer-Inspired Food Pairing Strategies

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Gunther Emathinger and Corey Rapp, Karl Strauss Brewing Company

Today’s craft beer is dynamic and flavor-driven. Big beers deserve more than onion rings! With beer shaping the overall flavor platform, beer and food pairing is quickly evolving into a total sensory experience. Celebrate your craftmanship with the pleasures of …Read More

marketing-and-selling
  1. Seminar

Craft Beer Distributor Criteria

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Fred Matt

Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award. Read More

Displaying results 131-140 of 151