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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
A media interview can have a significant impact on your brand. Why leave such an important opportunity to chance? This interactive session provides strategies and tools to maximize media opportunities for your brand. The media-savvy instructor understands how journalists think, …Read More
This session will explore the case for craft brewer-favorable state legislation. Specific topics will include: franchise law reform, self-distribution for small brewers while preventing vertical integration that threatens competition and retail privileges at brewery locations. Read More
In this seminar you’ll find ways to engage and contribute to the needs of the community while reducing local advertising costs. Read More
Presenters will discuss strategies to make sure the brewery merchandise and POS that you are buying is doing the most it can for your brand, as well as what to buy, where to buy it and whom to buy it …Read More
Beer festivals are an excellent way to promote your brand, gain exposure and create ongoing relationships with customers. So why do breweries wait for someone else to do this for them? Our panelists have been staging their own signature festivals …Read More
Simple ways to make your tap room a “third space” in order to develop regular guests, build a sense of community, instill loyalty and increase sales. Read More
A panel of brewery importers and an educator discuss their perceptions of export opportunities and challenges when selling U.S. craft beer in Germany. Read More
In this seminar, leading beer industry economists Bart Watson and Lester Jones help breweries learn how to find and use industry and government data for demand planning, market planning and business development. Read More
This seminar will present and discuss the first edition of the Brewers Association (BA) Beer Server Training Manual, which describes strategies and tools for brewpub and brewery owners and managers who perform staff training or would like to in the …Read More
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